Amazon Essay

2306 Words May 27th, 2015 10 Pages
AMAZON.COM: GLOBAL STRATEGIC ANALYSIS IN INTERNET AND ONLINE INDUSTRY: THE FUTURE OF ONLINE SHOPPING COMPETITION SYSTEMS.

5/6/2015
Group Global Strategic Analysis Project for MGMT 471 Role of the Global Corporation

Executive Summary
Amazon.com, Inc. is an American electronic commerce company with headquarters in Seattle, Washington. It is the largest Internet-based retailer in the United States.[12] Amazon.com started as an online bookstore, but soon diversified, selling DVDs, Blue-rays, CDs, video downloads/streaming, MP3 downloads/streaming, software, video games, electronics, apparel, furniture, food, toys and jewelry. The company also produces consumer electronics—notably, Amazon Kindle e-book readers, Fire tablets, Fire
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COUNTRY BACKGROUND: USA
Apple (AAPL) and Google (GOOG) are both multinational companies headquartered in the US. The US belongs to the NAFTA (North American Free Trade Agreement) single market, which includes the US, Canada and Mexico as the three countries in North America. The US is the largest economy in the world with a $14 trillion GDP. The main language is English (with Spanish increasingly as a widely spoken language as well), the government is a democracy, and the

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