Apple INC Essay

2403 Words Apr 10th, 2014 10 Pages
Originality Score 5%

Name: Donna Caesar-Roberts Professor: Jon Gettman Subject: MGMT 670 Date: 04/06/2014

Case 14: Apple Computers in 2012
Background
Apple computer Inc. is a multinational corporation that creates consumer electronic, personal computer, computer software, commercial servers and digital media. Apple‘s core product lines were iPhone, smart phones, iPads, tablet computers iPods, portable media players and Macintosh computers. The founder, Steve Jobs, and Steve Woziak started Apple Computers in 1976 and incorporated
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Since products are unique to Apple, they give the company a huge competitive advantage and market share; as a result, they were able to introduce products that were of quality and ones that could attract clients in all business sectors. In addition, to the product differentiation strategy, Apple was able to introduce the iPod. During that time when no other company was able to market this product or incorporate any similar ideas or innovation, which represent a break thorough in digital media. IPods were unique in that consumers were able to hold much data in music and video in a small gadget which represented tremendous success. While apple was experiencing this success, the company also tried to advance the computer products by establishing a market share for the IPhone and IPods. Another strategy that Steve Jobs implemented was best cost provider strategy, while competing for market in IPhone and IPads, which became popular in 2011. Consumers o were willing to pay a reasonable price for the new products that entered the market. Because of this strategy, Apple was able to create products which were better and had greater consumer satisfaction than the competitors. This enabled Apple to consistently create and maintain higher levels of quality, and also have control over the price because of

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