| STRATEGIC MANAGEMENT | APPLE INC ASSIGNMENT | | | Submitted to:Prof. SAPTARSHI PURKAYASTHASubmitted by:GROUP NO. 6, SECTION – BPGDM 2014-16PGDHRM 2014-16 | Himanshu Bist | | Indranil Mondal | | Satyajit Das | | Sayan Kar | | Shalini Sathapathy | M124-14 | Swadha Awasthi | | Radhika Kalia | | Vanya Sanjar | |
1. Analyze the Personal computer industry. Why did Apple struggle historically in PC?
Market Share and Segments
The top four PC vendors- Hewlett Packard, Dell, Lenovo and Acer- accounted for 53.6% of the market shares worldwide in the PC Industry. Industry leadership had shifted numerous times. Hewlett Packard emerged as the leader after the acquisition of Compaq Computer in 2002.
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| 1990’s | In the 1990s focus shifted to the combination of Windows OS and the Intel processor and many popular firms like dell computers build PCs using this combination as to grow in the industry the companies had to be cost effective to sell products at lower prices and at the same time expand capabilities. During this period there was also a radical shift in the distribution system where knowledgeable PC consumers shifted to buying PCs from electronic, web based retailers and super stores. | Till 2011 | Even though the PCs were becoming technologically more efficient over the years their prices fell at about 8 to 10% from early 1990s to 2005 and it declined by about 2% by 2011. With time its components became more standardized and thus R and D cost also started falling. |
* Laptops were launched in the 1980s on the personal computer front and by 2009 a new category referred to as notebooks were launched followed by the very popular Apple I-pad in 2010 which was followed by the ultra-thin, light weight and high performing Ultra books in 2011. * The PC makers were dependent on the supply of not only microprocessors and operating systems produced by Intel and Microsoft respectively but were also dependent on the large number of producers supplying memory chips, disk drives and keyboards. Intel faced some competition in the supply of CPUs in the 1990s from companies like VIA and