Business Plan Essay examples

9364 Words Aug 1st, 2013 38 Pages
CHLOROPHYLL RESTAURANT BUSINESS PLAN

a

Table of Contents
Executive Summary…………..……………………………………….…….. Company Profile……………..……………………………………………… Marketing Plan……………………………………….……………………... Marketing Objectives……………………………………………………. Marketing Mix…………………………………………………………… Target Market Segmentation…………………………………………….. Competitor Analysis……………………………………………………... SWOT Analysis…………………………………………………….. Five Forces Analysis………………………………………………... Marketing Strategy……………………………………………………….. Advertising Method…………………………………………………. Promotional Campaign……………………………………………… E-Commerce……………………………………………………………... Management Plan………….………………………………………………... 1 2 4 4 4 4 5 5 6 7 7 8 8 10

Organization Chart……………………………………………………….. 10 Management
…show more content…
“Chlorophyll” will mainly emphasize on healthy food, low calories, clean and fresh foods and beverages which are suitable for everyone especially health conscious consumers including dieting consumers, elders who pay close attention in their health, and others that would pays close attention to taking care of themselves. In the menu, all of our healthy choices will show the number of calories in each dish so that customers would know how many calories they will consume. Our restaurant will be located in one of the busiest areas in Bangkok which is on Silom road near the “California Fitness” which is the center of the business area and close to our target customers. Our restaurant also has a plan to expand more branches in many important locations in Bangkok such as Siam square and Asoke Road. Moreover, our restaurant also provides the healthy drinks such as fruit smoothies, herbal drinks, and many more. We will set up the beverage counter area in the front space of the restaurant for more convenience of both in-house and take-away customers. In addition, our restaurant will provide “Kiosk point” available at North Sathorn Road and Silom Road which will be selling beverages and snacks to the customers. “Chlorophyll” will hire the Nutritional Expert who has the knowledge to help us calculate the calories in each dish, to create and balance our menu set in terms of nutritional value. Also occasionally, will be suggesting and advising our customers

Related Documents