Case Analysis Essay

616 Words Nov 19th, 2014 3 Pages
EXECUTIVE SUMMARY
Goldstar Merchant Group Inc., a Supply Chain Logistic Company headquartered in Hyattsville, Maryland. U.S.A. We currently have wholesale distribution operations in Ghana. We currently operate wholesale/warehousing, product marketing and distribution services in Ghana. We specialized in sourcing and introducing products that can best fit local demands and also have the potential to gain a competitive edge in the Ghanaian marketplace. We have a tremendous insight into the market and as such can adapt and make adjustments when necessary. We see Klorsept and KlorKleen products as having that competitive potential. We are best positioned and qualified to facilitate sales and distribution of this product in Ghana. Our
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Our managers possesses the necessary skills in assigning work structure, develop strategies, establishing lines of communication, developing a timetable and drawing up detailed product distribution plans. The end result is that everyone understands the company’s vision and objective. We are currently providing similar services to a number of government agencies and commercial entities. See the Project Management Approach below. Sales Approach (Figure 1.0)

PLAN AND ORGANIZE WORK PLAN AND ORGANIZE WORK

* Review product marketing strategy * Product Knowledge/ Introduction * Develop sales force * Establish distribution channels/advertising * Establish administrative/control/reporting and procedures * Develop strategic relationship with product manufacturer * Review product marketing strategy * Product Knowledge/ Introduction * Develop sales force * Establish distribution channels/advertising * Establish administrative/control/reporting and procedures * Develop strategic relationship with product manufacturer

CONTROLLING ACTIVITIES

CONTROLLING ACTIVITIES PROJECT

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