Diamond Foods Case Essay

1290 Words Jul 23rd, 2013 6 Pages
Diamond Foods Case – Final Exam
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MKTG 4100-12
Jeffrey Moore 6/4/2013

Diamond Foods Case – Final Exam
-------------------------------------------------
MKTG 4100-12
Jeffrey Moore 6/4/2013

Introduction & Problem Statement

Since Diamond Foods (DF) became public in 2005, they have experienced positive growth in both stock price and sales. The management is extremely focused on expansion by capturing market share and increasing product offerings. Their concerted effort to grow is ensuring Diamond and its brands
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They should refrain from any acquisitions until they are on a better foot financially and experience more long-term growth and success. At the time of the writing, DF had only been public for four years, and has

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