E-Marketing Mix Essay
The main purpose of this report it to provide an analysis and evaluation of the role of the Internet on the fashion industry as well as comparing and contrasting the e-marketing mix strategies of two competing e-businesses Nike Inc and Sass & Bide.
Firstly, the report will critically analysis the roles of the Internet on the Fashion Industry.
Secondly, the report will highlight ways in which the Internet has significantly changed the way the Fashion industry operates.
Thirdly, the report will analysis and compare the product mix strategies of both Nike and Sass & Bide.
Fourthly, the report will analysis and compare the price mix strategies of both Nike and Sass & Bide.
Fifthly, the report will …show more content…
The Internet has allows for easy, inexpensive and quick access to the fashion industry. This role that the Internet plays in the fashion industry grants companies with extensive opportunities to minimise costs involved in the day-to-day activities of running a business. Methods of cost minimisation