Essay on Fashion Marketing of Sephora

1439 Words Oct 24th, 2012 6 Pages
Sephora.
Aim:
To offer Sephora a detailed service improvisation package that will facilitate the enhancement of their service delivery. This in turn will enhance the outcome of their marketing activities, ultimately resulting in a better, more satisfied customer base.
Therefore leading the company in a more systemized direction.

Introduction:
Dominique Mandonnaud founded Sephora in France in 1969. Sephora was originally called Shop 8, but Dominique Mandonnaud re-named Shop 8. In 1993 Mandonnaud merged the Biblical name, Zipporah (Moses' wife), with the ancient Greek word "Sephos" which means pretty. Sephora stores specialize in selling cosmetic and beauty care products. Sephora was founded in 1969. That one store later expanded to
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| | Berluti
Celine
Donna Karan eLUXURY Emilio Pucci
Fendi
Givenchy
Kenzo
Loewe
Louis Vuitton
Marc Jacobs
StefanoBi
Thomas Pink | | Acqua de Parma
Benefit Cosmetics
Fresh
Guerlain
Kenzo Parfums
Laflechère
Make Up For-Ever
Parfums Christian Dior
Parfums Givenchy
Perfumes Loewe | | Chaumet
De Beers LV
Dior Watches
Fred
Omas
TAG Heuer
Zenith |

New products are important to sustain growth, increase the revenues and profits and replace the obsolete items.
Sephora does a good job staying on the top of what had been sold and how to go about. Almost everyday, the new ideas are brought about products they create. At Sephora, new ideas from many various places are generated and not only different products are sold but new colours, shades, fragrance are customized to the customer’s needs and suggestions. Sephora gets their creativity and inspiration from the fashion designers. As time goes on trends usually change by the seasons, Sephora makes it their mission to come out with looks and shades that go with current trend and style of the season.
Sephora’s new product are debuted on their website. Their new products are also talked about in numerous magazines like cosmopolitan, Essence, Allure, Glamour and of course Sephora’s own magazine titled Sephora, My Ultimate Beauty Magazine, and also on their

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