Ford Motor Company Essay

3617 Words Sep 3rd, 2013 15 Pages
Introduction
Ford Motor Company’s success is based upon flexibility, innovation, and the ability to provide affordable vehicles for the masses. Initially the company designed one model car (the Model A), that could be mass produced by an assembly line approach. As a result, the two-cylinder, eight horsepower engine was affordable at the price of $850.00, in 1903.
In 2008, the Ford Motor Company established its “One Ford” business model, which was a comprehensive plan to sell numerous models globally. This approach expanded the company’s commercial opportunities from models that were designed with the local market in mind. So, although Ford escaped the bankruptcy and restructuring that befell its American rivals General Motors and
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The Ford Motor Company felt the trials and tribulations of the “Great Depression” by reducing production, laying off unskilled workers, and alternating with Chevrolet as the U.S. production leader. However, they survived the economic recession through the introduction of the Model 18, the first low-priced one-piece cast V8-powered car, built in 1932; and introducing the Lincoln-Zephyr in 1936 and forming the Mercury division in 1939 to fill the gap between economical Fords and luxury Lincolns. In1941, Ford started building a general-purpose “jeep” for the military and had the first labor agreement with UAW-CIO covering North American employees. During this period, Ford also won a government contract to produce B-24 Liberator bombers, tanks, and other products for the war effort.
In 1956, the Ford Motor Company became a publicly traded company and is currently traded on the New York Stock Exchange (NYSE, symbol ‘F’), with the Ford family maintaining a controlling interest.
Today, in addition to the United States, Ford has major manufacturing operations in Canada, Mexico, the United Kingdom, Germany, Brazil, Argentina, Australia and several other countries, including South Africa. Although some of the most recognizable Ford brands are Lincoln and Mercury, in recent years Ford acquired Aston Martin, Jaguar, Volvo and

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