Ford Motor Company Essay
Ford Motor Company’s success is based upon flexibility, innovation, and the ability to provide affordable vehicles for the masses. Initially the company designed one model car (the Model A), that could be mass produced by an assembly line approach. As a result, the two-cylinder, eight horsepower engine was affordable at the price of $850.00, in 1903.
In 2008, the Ford Motor Company established its “One Ford” business model, which was a comprehensive plan to sell numerous models globally. This approach expanded the company’s commercial opportunities from models that were designed with the local market in mind. So, although Ford escaped the bankruptcy and restructuring that befell its American rivals General Motors and …show more content…
In 1956, the Ford Motor Company became a publicly traded company and is currently traded on the New York Stock Exchange (NYSE, symbol ‘F’), with the Ford family maintaining a controlling interest.
Today, in addition to the United States, Ford has major manufacturing operations in Canada, Mexico, the United Kingdom, Germany, Brazil, Argentina, Australia and several other countries, including South Africa. Although some of the most recognizable Ford brands are Lincoln and Mercury, in recent years Ford acquired Aston Martin, Jaguar, Volvo and