Essay Hasbro Inc

2636 Words Dec 9th, 2010 11 Pages
Assessment of Hasbro Inc.

Lizette Fuentes

Kaplan University

TABLE OF CONTENTS

Title…….………………………………………..……………………………………………..1

Abstract………………………………………………………………………………………...3

Company Overview…………………………………………………………………………….4

Affects of internal and external financial statements…………………………………………..5

SWOT Analysis………………………………………………………………….……………..5

Financial Analysis and Evaluation……………………………………………………………..7

Results of Evaluation……………………………………………...............................................8

Results of Ratio Analysis………………………………………………………………………10

Final decisions & Conclusion.…………………………………………………………………12

References……………………………………………………………………………………..14

Abstract Hasbro Inc. is currently the second largest toy
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The size of the organization affects the quality of appraisal. The external factors in the outside environment include competitors and opportunities. The external environment is dynamic in nature so the slight change in the level of competition and opportunities arising has an important impact on the functioning of the company. (Casey, 2009)

SWOT Analysis

A Swot Analysis was completed based on information from datamonitor (2009)

1) Strengths –

a) Solid brand loyalty

b) Long standing commitments

c) Proud tradition in supporting children worldwide through a variety of philanthropic programs.

D) Product safety being the top priority

2) Weakness-

a) Alike Hasbro, Mattel also commercialises toys in Girls' and Boys' segment, including its renowned Barbie dolls and accessories for girls as well.

b) Like Hasbro's royalty relationships with the Marvel, Star Wars, and Transformers franchises to market toys , Mattel has alliances with several profitable franchises, including Disney Classics, High School Musical, Batman, Kung Fu Panda, and Dora the Explorer.

c) Less innovations and product range as compared to its compititors.

3) Opportunities

a) Hasbro Inc. is betting that iPod and iPhone users want 3-D viewing on the go.

b) The Hub, the multi-platform joint venture between Hasbro, Inc.and Discovery Communications will come up with

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