A2 Media Studies
Research investigation Proposal
How women are represented negatively in the music industry?
For my proposal investigation, I will be observing two music videos and comparing them with each other, exploring the positive and negative ways in which women are represented in these two existing music videos. From this investigation, I will be expecting to fjnd out the reason why and how women are represented in the music industry. I will do this by researching different types of music and different videos in which I will analyse to come to a realisation of just how they are being portrayed. The initial secondary research sources which I have observed and detected are, websites that show articles about how women are
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This first scene moves in slow motion with the camera switching back and forth between close-ups of the women surrounded by a beautiful atmosphere as she makes seductive facial expressions. The slow motion effect which moves back and forth with flashing images of the women’s essential parts such as the bottom and breast, this indicates that the artist’s associated in the music video feel dominant over the women as the ladies are portrayed as sex objects in few different ways. One way in which is through their clothing, for example one of the women during the video is wearing an all-in one bikini, which then the camera shows close-ups of their partially revealed breast. The camera work in this music video constantly focuses on the partly naked women to try and catch the audience’s attention. The obvious purpose of the women’s clothes in this music video is to emphasize on the fact that the director is trying to catch attention of these women. The sound in the music video, includes the artists voices, which lyrically may be taken offensively by women and may seem very degrading. For example, Wale sings: ‘when I peek into your nature and I promise you my goals will exceed any physical pressure’. This indicates that that he is going to make her feel an emotional or spiritual connection even (in a sexual way). This portrays women in a sexual way in which they may not want to be represented.
On the other hand, the music video Ne-Yo – Miss