Industry Risk Essay

7273 Words Mar 7th, 2014 30 Pages
Industry Analysis Report FMCG

March 11

2014
Submitted By: Ankur Nag – P301412CMG388 Ansuman Singh – P301412CMG340 Ashish Khandelwal – P301412CMG349 Habib Khan – P301412CMG365 Lalatendu Pattnaik – P301412CMG377

Industry Analysis Report FMCG 2014
Contents
1. INDUSTRY PROFILE ........................................................................................................................................... 4 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 2. Sector Overview ............................................................................................................................................... 4 Sector Size
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16 Rising per capita income and changing lifestyle ............................................................................................ 16 Early monsoon ................................................................................................................................................ 17 Export potential .............................................................................................................................................. 17 Rupee depreciation and fluctuation in commodity prices ............................................................................... 17 Rural India Demography ................................................................................................................................ 17 Middle-Class household, the underlying factor for FMCG growth ................................................................ 18 Disposable income .......................................................................................................................................... 18 Budget (2013-14) Highlights and Impact on FMCG sector ........................................................................... 18 Increased outlays on rural development/ changes in lowest income slab ....................................................... 18 Changes in excise duties for cigarettes

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