ITM 309 Team project Essay

2669 Words Oct 21st, 2014 11 Pages
ITM 309 Team Project Fall 2014 Points 205 Due On the day of your Recitation 12 November 12, 2014 or November 13, 2014 Submit Team Report and Team PowerPoint Presentation (D2L dropbox) at 800 a.m. on the day of your Recitation. (A) Team Project Description Scenario You recently inherited your grandfathers coffee shop, which is conveniently located in downtown East Lansing. The cafe offers many different kinds of coffee and tea, a full service bakery, and sandwiches, soups, and salads. Your grandfather first opened the coffee shop in 1952 and it was a local hotspot for many years. Although your grandfathers coffee shop was a local hotspot for many years, business has been steadily declining over the last five years. Although your …show more content…
In turn, organizations must develop a strategy based on a new competitive advantage. When an organization is the first to market with a competitive advantage, it gains a first-mover advantage. The first-mover advantage occurs when an organization can significantly impact its market share by being first to market with a competitive advantage. Task Determine what competitive business strategy that you will implement at your new coffee shop. Several tasks you may perform and document could be Perform a detailed Porters Five Forces analysis for your new coffee shop. Be sure to highlight entry barriers, competitive analysis, bargaining power(s), and substitute products. Determine which of Porters Generic strategies you will use as you rebuild your grandfathers coffee shop for the 21st century. Explain why your chosen business strategy will create competitive advantage. (C) Team Project Requirements IT Enablers, Customer Security and Employee Ethics, and Business Analytics Parts 2-4. IT strategy which complements your business strategy As you have learned in ITM 309, IT investment alone does not make a strategy. Rather, IT investments can enable and create value for your Business Strategy value that could not be accomplished without IT or would be prohibitively expensive without IT. Once you determine YOUR business strategy, you need to develop an integrated IT plan utilizing the project

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