Liko Essay example

1176 Words Mar 17th, 2013 5 Pages
Results Reporter | | Out of 10 questions, you answered 5 correctly with a final grade of 50% | | | | | | 5 correct (50%) | | | | 5 incorrect (50%) | | | | 0 unanswered (0%) | | |

Your Results: | The correct answer for each question is indicated by a . |
-------------------------------------------------
Top of Form

| 1 CORRECT | |
Value is the customer's perception of all of the benefits of a product or service weighed against all the costs of acquiring and consuming it. The mileage of a car would be considered as a(n): | | | A) | functional benefit. | | | B) | experiential benefit. | | | C) | social benefit. | | | D) | psychological benefit. | | | E) | internal benefit. |
…show more content…
| | | A) | consumer | | | B) | trade | | | C) | cooperative | | | D) | comparative | | | E) | primary demand | | | | | | Feedback: Difficulty: Hard
LO: 01-04
Topic: Advertising
Bloom's: Analyze
AACSB: Reflective Thinking
Page: 20
Refer: Figure 1-4
Advertising targeted to marketing channel members such as wholesalers, distributors, and retailers. The goal is to encourage channel members to stock, promote, and resell the manufacturer's branded products to their customers. | | 6 INCORRECT | |
Several years ago, consumers could get a free Bart Simpson watch if they collected and mailed in three Universal Product Codes from boxes of Kellogg's cereal. Which element of integrated marketing communications was being used in this case? | | | A) | Sponsorship | | | B) | Interactive marketing | | | C) | Direct-order advertising | | | D) | Sales promotion | | | E) | Exchange advertising | | | | | | Feedback: Difficulty: Hard
LO: 01-04
Topic: Sales Promotion
Bloom's: Analyze
AACSB: Reflective Thinking
Page: 23
Sales promotionis generally defined as those marketing activities that provide extra value or incentives to the sales force, the distributors, or the ultimate consumer and can stimulate immediate sales. | | 7 CORRECT | |
SoBe beverages was a major sponsor of the Gravity Games, which included contestants performing 360-degree turns in mid-air while on motorcycles, competitive

Related Documents