Essay about Market Plan of Pran Juice

1282 Words Dec 13th, 2012 6 Pages
Background:
Pran-RFL Group is the largest food and Nutrition Company of Bangladesh founded in 1981.

Company Profile | Type | Private | Industry | Food processing | Founded | 1981 | Founder(s) | Maj Gen (retd) Amjad Khan Chowdhury | Headquarters | Pran-RFL Center, 105, Progoti Sarani, Middle Badda, Dhaka 1212, Bangladesh | Area served | South Asia, Africa, North America, Europe, Middle East | Key people | Maj Gen (retd) Amjad Khan Chowdhury (CEO) | Products | Juice, Beverage, Drink, Confectionery, Culinery, Snacks, Biscuits and Bakery, Dairy | Revenue | Bangladeshi Taka 1 Billion [1] | Employees | 30,000 |

Distinctive Competencies

Competitive Advantage: * According to the information from different
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Among them pran is the leader of juice sector in Bangladesh. Except pran, Lemu, Mojo, RC cola, Pepsi, URO Cola, Virgin, Fruti, Coca cola, 7up, Tiger. Shezan Juice, Rasna.

Review of distribution:
Pran primarily use existing distributors for distributing their product Pran Juice then; they make some new channels and assign some distributors to promote their product to all over the country. So pran deal with this chain:
Manufacturer > Wholesaler> Retailer> Customer

Figure: Distribution Channel
Company using mobile shop in the shopping malls, offices and crowded areas so that people can purchase the product easily when they like to consume. We will make our consumer by Value Delivery Network.

Marketing Strategy
At the current situation we are the market leaders and this market growth rate almost stagnate. So if we want to grow our own market share then our advertisement strategy should be informative and persuasive.
We have targeted the children and the youth consumers because they used to spend their time mostly outside home because of several reasons. Luckily we are lunching our product in a time where some religious festivals are coming. So by keeping an eye on these aspects we are targeting the families as our customers by offering premium family packs. * Positioning statement:
We have made a new positioning statement for our new product. The positioning statement is given

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