Marketing Mix for Samsung Galaxy S4 Essay examples

2934 Words Sep 16th, 2013 12 Pages
INTRODUCTION
Samsung is a global company which has aggressively grown its cellular phone business over the past few years. Despite cellular products being one of Samsung’s newer global lines, in the past few years it has been by far the greatest contributor to Samsung’s global sales (Samsung.com). The Samsung Galaxy S Series of smart phones was introduced into the market in 2010 as their flagship smart phone product, running the Google provided Android operating system. The original Galaxy was replaced by the Galaxy SII and subsequently the Galaxy SIII, both of which were extremely successful worldwide. The market has become a lot more competitive since the introduction of the original Galaxy S and much is expected from the latest
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Samsung galaxy s4 can charge higher prices for their products, because consumers can’t get those products elsewhere.
5) Technology: Superior technology allows Samsung galaxy s4 to better meet the needs of their customers in ways that competitors can’t imitate.
6) Brand name :A strong brand name is a major strength of Samsung galaxy s4. This gives Samsung galaxy s4 the ability to charge higher prices for their products because consumers place additional value in the brand…
WEAKNESS:
1)lack of scale : A lack of scale means Samsung galaxy s4’s cost per unit of output is very high. Increasing volume, while maintain quality, would help reduce those costs.
OPPORTUNITIES:
1)Fragmented market :
Fragmented markets provide many opportunities for Samsung galaxy s4 to expand and increase market share. Fragmented markets have many small competitive who lack the cost advantages of larger companies.
2)Innovation: Greater innovation can help Samsung galaxy s4 to produce unique products and services that meet customer’s needs.
3)New service:
New services help Samsung galaxy s4 to better meet their customer’s needs. These services can expand Samsung galaxy s4’s business and diversify their customer base.
4)new technology : ew technology helps Samsung galaxy s4 to better meet their customer’s needs with new and improved products and services. Technology also builds competitive barriers against rivals…
CHALLENGES:
1)

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