Marketing Plan Dubai Internet City Essay

3441 Words Jun 6th, 2011 14 Pages
Table of contents:

I Table of Content…………………………………………………………………………………1
II Executive Summary………………………………………………………………………….2-3
Target Market…………………………………………………………………………………………4
Geographic………………………………………………………………………………………………4
Demographics…………………………………………………………………………………………4
III Situation Analysis…………………………………………………………………………… 5
(a) Customer Analysis…………………………………………………………………………..5
(b) Competitors Analysis……………………………………………………………………… 7
(c) Company Analysis…………………………………………………………………………..9
(d) Community/Climate Analysis………………………………………………………….9
IV Marketing Mix……………………………………………………………………………………10
V Marketing Budget………………………………………………………………………………12
VI Reference…………………………………………………………………………………………..15

1

(II) Executive Summary
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Zawya.com) with this plan and Dubai objectives to maintain 11% annual growth, it’s expected to rise to 86%. (www.dubaiinternetcity.com ).
This plan will entail analysis the market strategies, with respect to the target market based in India/Bangalore, the new business is to identify existing groups that would positively or negatively influence the company existence, also who are the expected target market and how can they be integrated into the new market or the business park.
Another thing that will also be look into as part of the marketing strategy is the competitors’ strategies which enable the company to position itself in order to excel. SWOT analysis to determine the company strength and

Weakness as against its competitors will also be look into with the view to determine the Business Continuity.
Marketing Mix, once the market segments and the market targets are determined, actionable elements of marketing plan can now be uncovered, to describe the marketing mix the following 4Ps will be look into namely, product, price, promotion and place (distribution channel) that will enable the company to achieve it primary goals, with a clear value preposition to improve revenue.
Lastly, the marketing budget which will include marketing expenses, the expected revenue to be generated by the marketing, this information will enable the company to know its true financial performance.
The budgets establish

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