Marketing Plan for a Premium (Branded) Product Essays

3107 Words Nov 25th, 2012 13 Pages
Table of Contents No | Tittle | Pages | 1.0 | Executive Summary | 5 | 1.1~1.2 | Objectives ~ vision and mission | 5 | 2.0 | Company Summary | 6 | 2.1 | Background | 6 | 2.2 | Company Locations and Facilities | 6 | 3.0 | Products and Services | 7 | 3.1 | Products Description | 7 | 3.2 | Competitive Comparison | 8 | 3.3 | Supply and Demand Details | 9 | 3.4 | Technology Needs | 10 | 4.0 | Market Analysis | 11 | 4.1 | Target Market | 11 | 4.1.1 | Target Market Segment Strategy | 11 | 4.1.2 | Market Needs | 11 | 4.1.3 | Market Trends | 11 | 4.1.4 | Market Growth | 12 | 4.2 | Industry Analysis | 13 | 4.2.1 | Industry Participants/Key Players | 13 | 4.2.2 | Main Competitors/Competitive Analysis | 13 | …show more content…
The different of annual sales between year 2010 and 2011 is 29,074 which means the supply and demand for year 2011 had increase. The total annual sales of Audi Company for 2010 are 203,541 whereas for the year 2011 is 256,994. The table above show that the total annual sales of the company had also increase 53,453 which mean the supply and demand of the cars increase from the year 2010 to 2011.

3.4 Technology Needs As technology needs for the model of Audi Q5 is the engine. The engine Audi Company use for Q5 is 2.0 litre engines comes with a turbo system which boost its engine capability and turbocharging for more power and greater efficiency is a development of the engine that powers the likes of the current Audi TT and Volkswagen Golf GTI. The engine’s power and performance will be from 0-60mph is 7 seconds and the top speed will be 130mph or 209km/h. The horsepower can up to 211hp or 4300rpm and the torque will be 258 Ib-ft. or 1500rpm.

4.0 Market Analysis 4.1 Target Market The following are the strategy for target market. 4.1.1 Target Market Segment Strategy Market segmentation

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