Marketing Planning Process of H&M Essay

4099 Words Mar 27th, 2010 17 Pages
Contents Acknowledgements Introduction Methodology {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} Appendix Acknowledgements I would like to Thank Frances Smith and all the ladies at Invest Northern Ireland for all of their help and support throughout the process of this assignment. Their contribution has been truly appreciated. Introduction In order to understand the Marketing Planning Process it is important to first know what the term, Marketing Planning Process means. Market planning is …show more content…
This can be characterized by the Strategic triangle as shown below: Figure 1- Strategic Triangle. {draw:frame} (New-paradigm, 2000) 1.4 Conclusion The marketing planning process puts the company’s marketing strategies into action. There are many factors concerning the process as noted. These will now be evaluated in order to ensure the most appropriate methods of the process are being use when completing the marketing plan which will be based on the company of H&M. Market Research. *2.1- *Types of Market Research. Secondary research is divided between internal and external sources. Internal sources look at records and statistics, such as accounting records, within the whole company while external sources focus on reports and information from outside the company, such as census reports and periodicals. This gives a good indication of not only how well a product may do within the company but also helps the business to understand the market for this product and give them a competitive edge. Primary information involves getting original data directly about the product and focus groups, and online surveys.

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