Marketing Essay examples

20484 Words Feb 20th, 2016 82 Pages
CHAPTER

1

Business Environment
Contents
• Introduction
• Business
• Objectives of business
• Environmental influences on business
• Environmental analysis
• Characteristics of business environment
• Components of business environment
• The micro and macro environment
• Competitive environment
• Porter’s five forces model–competitive analysis
Learning Objectives
The present chapter aims at:
• Definitions and objective of business
• Examine environment analysis, characteristics components of the organisation. Let us know the microenvironment and macro environment
• Understand the competitive environment
• Describe the Porter’s five-force model and its limitations.

2

Strategic Management for Chartered Accountants
“Environment factors of
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In business, as in the military, strategy bridges the gap between policy and tactics. Together, strategy and tactics bridge the gap between ends and means. Also this book reviews various issue like business environment and components of business environment, competitive environment, Porter’s five forces model, business policy and strategic management, major tasks in strategic management, vision and mission and objectives of the strategic enterprise, strategic analysis in terms of swot analysis, tows matrix, portfolio analysis, strategic planning, marketing, financial production, logistics, research and development and human resources strategy formulation, implementation and control and achieved the strategic edge for the purpose of clarifying the concept and placing it in this context.
In this chapter, we shall discuss about the business, major objectives of business like survival, stability, growth, efficiency and profitability, environmental influence to business, environment analysis, characteristics of business environment, components of business environment, to know the relationship between the organisation and its environment, the micro and macro environment and its

Business Environment

3

elements like customers, competitors, organisation, market, suppliers, intermediaries, demographic, economic, government,

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