Mcbride Financial Services Marketing Plan Essay

1286 Words Sep 19th, 2012 6 Pages
McBride Financial Marketing Plan
Based out of Boise, Idaho, McBride Financial Services is a small mortgage lender that is in its beginning stages. The firm’s focus will be in standard, FHA, and VHA loans for home refinancing and purchasing. The company hopes to increase its offices into Wyoming, Montana, North Dakota, and South Dakota. “McBride Financial Services will be the preeminent provider of low cost mortgage services using state of the art technology in the five state area of Idaho, Montana, Wyoming, North Dakota, and South Dakota.” (University of Phoenix, 2005, 2011, para. 2). McBride Financial Services has decided to redesign it’s marketing plan so they can reach individuals that fit the profile of the type of consumer that
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A final type of research that will take place is customer satisfaction research. Utilizing this type of research allows McBride Financial Services to understand how satisfied a customer is with the overall buying experience they have had. This will also show the business where improvements need to be made, as well as where their strong points are. Deeb (n.d.), "If your customers know you care enough to ask what they like and dislike about your company, you may have a high repeat business rate. Paying attention to their comments tells them that they're more than just a revenue stream to you.” (Customer Retention).
Marketing Media and Target Markets
Picking the appropriate type of advertising media to use is important to any business. The target consumers for McBride Financial Services are professionals, retirees, and families; therefore, it is imperative to choose the correct media that these audiences focus on. Professionals spend a good amount of time searching the Internet for research and business. Social media and Internet marketing would be a good choice for advertising to the professional audience. Retirees are less likely to go on the Internet as much as other focus groups, so they are more likely to read and trust newspaper advertisements. Families spend time on the Internet as well as in front of a television, so social media marketing, radio, and television advertising would be best suited for these individuals.

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