Meubles Canadel: Looking Towards the Future Essay

3181 Words Mar 11th, 2006 13 Pages
Table of Contents
HISTORY AND DEVELOPMENT 1
INTERNAL ANALYSIS 1
EXTERNAL ANALYSIS 3
EVALUATION OF SWOT ANALYSIS 3
STRENGTHS 3
WEAKNESSES 4
OPPORTUNITIES 5
THREATS 5
PROBLEM STATEMENT 6
MISSION 6
CURRENT MISSION 6
FUTURE MISSION 6
RENEWED POSITION 7
APPENDICES 8
HISTORY 8
INTERNAL ANALYSIS 9
FIGURE 1: CANADEL'S ORGANIZATIONAL STRUCTURE 13
EXTERNAL ANALYSIS 14
FIGURE 2: PORTER'S FIVE FORCES MODEL (PRESENT SITUATION) 16
FIGURE 3: PORTER'S FIVE FORCES MODEL (FUTURE SITUATION) 17
WORKS CITED 18

History and Development

Canadel is a privately owned, quickly growing, customized furniture manufacturer that specialized in designing, assembling, finishing, and marketing casual dining furniture. With a University
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This leaves room for only larger firms that can afford and budget these expenses. Sales are decreasing with the social trends of families with few or no children; creating smaller table and chair orders. However, the trend of open-space architecture has increased the demand for everyday use dining room furniture. An industry analysis was conducted and this firm is a three star firm trying to move toward a four star firm. In order to do this they need to decrease the threat of substitutes by entering new markets.

Evaluation of SWOT Analysis

Strengths Canadel's key strengths are listed below:
1. Marketing and Sales: With introduction of the workshop concept, having choice of colours and style has established customer satisfaction and in turn loyalty. It also increased their inventory turns per year to 45 over the industry average of 15.
2. Production: Having five different plants with specialized procedures and a JIT inventory system has allowed the company to decrease production and delivery times, giving them a competitive advantage over its competitors.
3. Suppliers: Having close (50 kilometer radius), local (high unemployment) suppliers has given them bargaining power. Working with 70 per cent of local producers, having them specialize in production has enabled Canadel to save on capital costs and create a steady, on-time flow of raw materials.

Weaknesses

Canadel's key weaknesses are listed below:
1. Research

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