Michael Kors Essay

611 Words Jul 27th, 2013 3 Pages
Michael Kors, the website is www.michaelkors.com. The corporate head office is located in New York City 11w 42nd St., New York NY 10018. The phone number is 1-800-908-1157, FAX 646-354-4730. Michael Kors is a worldwide company. John Idol is the chief executive officer of the Michael
Kors company. There isn’t an exact number of employees working at this company for 2013 but for 2012 there was 418,000. The Michael Kors company was founded in 1981. The company’s mission statement is to
“bring our vision of a jet set luxury lifestyle to women and men around the globe”. Michael Kors sells primarily handbags, but also jewellery, clothing and swimwear. It is a luxury business in the fashion industry. Michael
Kors has
…show more content…
Knowing what I know Michael kors will only get more successful and is an extremely smart investment

The target market for Michael kors would be women starting from early teens on. The hand bags, jewelry and clothing attract many high-class women or men who have high income jobs. Michael kors is a luxury brand and is fairly expensive, so most consumers are upscale wealthy people who can afford the prices for the merchandise.

Michael kors has a swimsuit line, a line of jewellery, purses and clothing that is always changing according to the latest trends and the consumers wants. The thing that all these lines have in common is that they all have the signature Michael kors

Related Documents