Mkt 421 Complete Class New Essay
MKT 421 Favorite Brand Paper
Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following:
Identify a brand about which you are passionate.
Explain a minimum of three reasons why you are passionate about this brand.
Respond to the following questions:
Is the company successful in building loyal customer relationships across different groups?
Why or why not?
Identify at least two other competitors in the same industry, …show more content…
An overview of the organization
A description of the product or service
A SWOT analysis of the organization and offering
A competitive analysis of the organization and offering using Porter’s five competitive forces model
The criteria you will use to segment your market and select your target market including geographic, demographic, psychographic, and behavioral factors
A description of your target market
Needs that cause your target market to buy including emotional and logical drivers
A written positioning statement that identifies:
Your target market
The needs that drive purchase
Your organization’s industry category
How your organization solves the target’s needs
Your organization’s competition
What makes your organization different from its competition
Include sources of secondary research that support your analysis. Format your paper consistent with APA guidelines. MKT 421 Week 3 Perpetual Map presentation
Review “perceptual mapping” located on the Week 2 ERR page. Review the example perceptual map in