Mkt 421 Complete Class New Essay

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MKT 421 Favorite Brand Paper
Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following:
 Identify a brand about which you are passionate.
 Explain a minimum of three reasons why you are passionate about this brand.
 Respond to the following questions:
 Is the company successful in building loyal customer relationships across different groups?
 Why or why not?
 Identify at least two other competitors in the same industry,
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This product or service will serve as the basis for the Marketing Plan you will write throughout the course. Obtain your instructor’s approval of your product or service before beginning this project. Write a 2,800- to 3,500-word paper that includes the following:
 An overview of the organization
 A description of the product or service
 A SWOT analysis of the organization and offering
 A competitive analysis of the organization and offering using Porter’s five competitive forces model
 The criteria you will use to segment your market and select your target market including geographic, demographic, psychographic, and behavioral factors
 A description of your target market
 Needs that cause your target market to buy including emotional and logical drivers
 A written positioning statement that identifies:
 Your target market
 The needs that drive purchase
 Your organization’s industry category
 How your organization solves the target’s needs
 Your organization’s competition
 What makes your organization different from its competition
Include sources of secondary research that support your analysis. Format your paper consistent with APA guidelines. MKT 421 Week 3 Perpetual Map presentation
Review “perceptual mapping” located on the Week 2 ERR page. Review the example perceptual map in

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