Myproject Nissan Essay

2402 Words Jul 24th, 2012 10 Pages
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Nissan LEAF

Ace* Advertising

I. SITUATION ANALYSIS

• CURRENT USER

Since Renault-Nissan is introducing “Leaf” for the first time in Singapore, there are no current users for the product in market.

• PRODUCT EVALUATION

The Nissan LEAF (Leading, Environmentally friendly, Affordable, Family car) is a fully electric, zero emission, 5-door hatch back car that was introduced in 1999 by Nissan.

It was first launched in Japan and United States in December 2010 further in Europe and since then it sold more than 27000 units worldwide.

Nissan plans to launch LEAF by September 2012 with an on road price of close to SGD 90,000 after a substantial deduction in
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CREATIVE BRIEF (ROI)

• ISSUES

What are the key issues facing the brand?

There is a lack of brand awareness of the Nissan LEAF in the automobile industry of Singapore.

As electric vehicles are still a minority in the industry, there are

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