Essay about Starbucks: Internal and External Ethics

2815 Words Mar 15th, 2008 12 Pages
Abstract

Business ethics is based on broad principles of integrity and fairness and focuses on internal stakeholder issues such as product quality, customer satisfaction, employee wages and benefits, and external local community and environmental responsibilities issues that a company can actually influence. This study discusses the internal and external business ethics practiced at Starbucks Corporation. One of the Starbucks guiding principles is “to contribute positively to communities and environment.”

Introduction

Starbucks purchases and roasts high-quality whole bean coffees and sells them along with fresh, rich brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related
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Supplier Code of conduct: Starbucks is committed to treating all individuals with respect and dignity, and protecting the environment. According to companies’ policies and ethics, suppliers are required to sign an acknowledgement that they agree to comply with code and standards.
In a glittering ceremony in New York recently, the Council on Economic Priorities (CEP) awarded the International Human Rights Award to Starbucks Corporation at its annual "Corporate Conscience" awards ceremony.

Starbucks Business ethics
What Does "Ethical" Mean? The sobering reality is that the socially responsible business movement may promote corporate behavior that is neither progressive nor particularly ethical. Business ethics is based on broad principles of integrity and fairness and focuses on internal stakeholder issues such as product quality, customer satisfaction, employee wages and benefits, and local community and environmental responsibilities issues that a company can actually influence.
Starbucks represents an excellent example of a company that strives not only to be a great, enduring brand, but also to be a company that champions business practices that produce social, environmental and economic benefits for communities globally.
The company’s presence in 33 international markets has sometimes made it an easy target for anti- globalization activists. Actually, several online activism groups maintain websites criticizing the company's fair-trade policies, labor

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