Television Commercials For Fast And Convenience Foods Essay
Commercials aired on TV are contributing to the rise in obesity (Park 2011). Advertisements have a great effect on us. Most, if not all, advertisements are trying to sell an idea or way of life, instead of just a product. And if we don’t understand what they are really trying to sell, then we could end up falling into the trap and buying their product.
The overarching factor in all advertisements is the design. It’s what pulls us in and drives us to patronize a company or product. Messaging, exposure and color are three key things that will determine what we buy. Without effective package design, advertisement messaging and adequate exposure, most products wouldn’t be sold at the rate that they are.
It’s About the Message
McDonald’s advertisements are notorious for trying to sell a way of life. They want to make a consumer believe that their life will be better if they buy their food. One example of this is from a McDonald’s commercial found on YouTube…