Tiger Airways Swot Analysis Essay
SWOT Analysis 3 Appraisal of SWOT Analysis 4 Taking Advantage of Our Strengths 4 Reducing our Weaknesses 4 Taking Advantage of Opportunities 5 Looking out for Threats 5 References 6
Strengths | Weaknesses | 1. Low Cost of Tickets 2. Low cost of maintenance – Fleet made up entirely of Airbus A320-200 3. Low Cost of Operations – Uses Budget Terminals 4. 1st low cost carrier in Singapore- Is recognized as the low cost leader 5. Operates in 13 countries & 35 destinations 6. Has tie-up with Hertz car rental | 1. Lack of free food / drinks 2. Service Standards seen as 2nd rate 3. Airplanes are not as comfortable as 1st rate airlines 4. Booking arrangements not as …show more content…
Reducing our Weaknesses
We will be splitting our service into the basic and comfort levels. For comfort level service, we will provide free food and drinks and 20 kg luggage and a seat pitch of 81cm (versus the current 72cm) for an increase of $60 from the current fare. We will also have different crew attire in the comfort section, which will be more feminine than our current shirt and pants to make the passengers feel like they are in a full service airline.
We will also be opening our first wholly owned crew training