Topshop Swot Essay

1614 Words Jan 29th, 2008 7 Pages
TOPSHOP
History
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STRENGTHS
• Topshop has over 309 fashion stores nationwide, and 50 stores outside the UK. It boasts the worlds largest fashion store in London, with over 200,000 shoppers per week, the store gets 2 deliveries per day and 7,000 looks per season.
• In 2006 operating profit was £110 million, rung through the tills at topshop; topshops annual sales are now £600 million.
• Over 40 of the stores now offer FREE personal style consultants who work in soundproof VIP changing areas where you can enjoy refreshments and queue jumping for the changing room, a luxury usually only reserved for expensive department stores, also Topshop To Go: are style advisers who will now visit your home, armed with the latest fashions
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And has resulted in a standalone shop opened in Manchester selling the shoe range. Also in 2006 a topshop shoes premium range was launched selling shoes manufactured in Italy with quality and design the key factors, again making topshop unique on the high street.
• Another topshop strength is the celebrity (Kate moss) joining forces with topshop who has put her name to a collection and collaborated with Alexander McQueen's stylist Katy England, Kate moss is recognized as a fashion icon all around the world by teenagers too grown women, adding to the reputation of topshop as a ‘cool' fashion brand with many celebrities wearing their clothing it is hard to imagine kate moss putting her name to Next or Newlook.
• Topshop doesn't just re-create catwalk looks even though this is partly of the appeal for Topshop as it shows they identify designer trends and can quickly translate them into must have glamour at affordable prices. it also has a recognizable look of its own, feminine styles, distinctive prints and quirky pieces with basic garments to mix and match making it accessible to all , also it hasn't got a ‘too young' image like other fashion stores(morgan miss Selfridges, river island newlook) and isn't as boring and safe and ‘older' as certain fashion stores(next). The Unique collection allows topshop designers to "stretch their wings" thus creating

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