Wendys Analysis Essay

6313 Words Dec 9th, 2012 26 Pages
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Wendy’s Analysis
Khalid Al-Ajmi Neil Commerce
Terrell Matthews
Anil K Cheerla

MBAD 271: Strategic Management
Professor Gary Bojes

Table of Contents

Executive Summary 3
Background 4
Mission Statement 4
Vision Statement 4
Analysis of Strengths: 5 Strength 1 5 Strength 2 6 Strength 3 7
Analysis of Weaknesses 8 Weakness 1 8 Weakness 2 9 Weakness 3 10
Summary of Strengths and Weaknesses 11
Internal Factors Framework 12
Three Core Elements of Wendy’s / Arby’s Strategy: 14 Scope: 14 Distinctive Competencies: 14 Competitive Advantage: 14
SWOT Analysis Matrix: 15
Internal-External Matrix: 17
Grand Strategy Matrix: 18
SPACE Matrix Analysis: 19
PARTS Analysis: 21
Count Summary
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Background

Wendy’s now known as the Wendy’s/Arby’s Group after the recent merger of the two companies now comprises the third largest quick service restaurant company and is comprised of the two brands Wendy’s and Arby’s, generate about $12 billion in system wide sales and comprise over 10,000 restaurants. The industry as whole is dominated by what is termed the “big four” which comprises McDonalds, Burger King, Wendy’s/Arby’s Group, and Yum Brands. Currently, McDonalds has gained the most attention among businesses within the quick service industry which is shown through their strong advantage in market penetration as well as total revenue, while the Wendy’s has been generally recognized as the leader in quality and customer service. Wendy’s started out as a single store in downtown Columbus, Ohio and from inception was born placing utmost importance on providing quality so much in fact that founder Dave Thomas put the phrase “quality is in our recipe” was placed in their logo[i]. Today, there are approximately 6,600 Wendy’s restaurants in operation in the United States and in 21 other countries and territories[ii]. Wendy’s has seen slow but steady growth but financially and intuitionally, since their start in 1969 by reaching the milestones of going public in

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