A Strategy for Organizational Change Essay

833 Words 4 Pages
A Strategy for Organizational Change

The situation of AB Organisation is very complex and difficult, due to the unstable situation given in the external environment and in the internal structure of the company.

The first step that the new Managing Director of the AB Organisation must take is to analyse the past and present situation of the company, to know the reasons of the situation nowadays.

Through the SWOT (Strengths, Weaknesses, Opportunities and Threats) analyse and the PESTEL (Political, Economic, Sociocultural, Technological, Environmental and Legal) framework the company will know their own strengths and weaknesses, the needs of their customers and nature of the environment in
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This will be reached by visioning techniques and scenario building, so we could create different organisational realities and select the most favourable for the company.

To apply this vision in the company, we have to use a changing program or strategy. Due to the situation of the AB Organisation company we consider that the best strategy for change is the Four Phase Model of planned change of Bullock and Batten(1985).

This strategy will describes Planned change through two major dimensions: change phase and change process.

So we are going to follow 4 steps in our change program, to change the present situation of AB Organisation.4

The first phase consist in explore and decide if we want to realise changes in the AB Organisational company. Due to the situation of the company with its under-performing and counterproductive Management, and the change of the industry, we consider absolutely necessary to put in practice a radical change. Our first task is to plan the changes.

For this first step we are going to need an impartial part in this process, which has

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