American Express Interactive Case Analysis Essay

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American Express Interactive Case Analysis

American Express (AXI) is a global travel, financial, and network services provider. Founded in 1850, the company provides individuals with charge and credit cards, Travelers Cheques and other stored value products. It also offers financial planning, brokerage services, mutual funds, insurance and other investment products. Through its family of Corporate Card services, American Express helps companies and institutions manage their travel, entertainment and purchasing expenses. It provides investment management services and administers pension and other employee benefit plans.

As the world’s largest travel agency, American Express offers
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Unlike consumer travel Web sites, the American Express system incorporates company-negotiated rates, preferred supplier prompts and the ability to track business travel information - key ingredients to effective corporate travel management.

AXI has been designed as an "industrial strength" system with the travel policy controls built in, allowing companies to maximize their savings while enabling business travelers to make reservations from their laptop or desktop PC. AXI offers travelers direct access to fare and availability information and provides a wealth of hotel and destination content. It will compare published fares to negotiated fares in real time to help travelers select the best deal for them.

Further, since AXI is a component within American Express' travel management platform, called RoundTrip sm Services, it integrates with other proprietary technology products offered by the company. These include online solutions for electronic ticketing, information management and automated expense reporting (Expense Manager). And, because AXI has been developed with Microsoft® server and desktop software, it integrates easily with a company's technology infrastructure.

AXI offers new opportunities for saving money in travel expenses. Savings can be achieved through better compliance with travel policy, enhanced employee

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