An Analysis of Blackberry Phones in the Market Essay
Technology has evolved over the years. It was first the pager that was a crucial device, then the PDA and lastly the Smartphone. The core product is the main idea of why a phone or Blackberry will be bought and its technology, connectivity and mere ownership of the device gives the owner the feeling of …show more content…
2004-2007 (Question Marks): In 2004, Blackberry celebrated its 20th Anniversary, but the year marked beginning of Blackberry’s epic rise with number of subscribers doubling in years to come. Blackberry reached 2 million subscribers worldwide in 2005. By the end of 2006 Blackberry had 5 million subscribers worldwide. Blackberry share touched USD 124.51 per share making the company worth over USD 67.35 Billion in Canada’s.
2007- Present (Questions Marks & Dogs): The Company touched 10 million subscribers milestone in 2007. Blackberry’s best year was 2009. It dug hard in the Smartphone market and it had a 20.7% market share in the Smartphone market worldwide. In 2010, this marked the beginning of Blackberry’s fall from the cliff. Blackberry fell to 14.8% while the Apple iPhone zoomed to 16.7% of the worldwide Smartphone market share. Android surged to 25.5 %. By the end of 2011, Blackberry had had the worst year when the stock price hit the all-time low level dropping to a meager 8.8%. At the end of 2012, Blackberry dropped to 1.1% in major markets.
A challenge for most businesses is foreseeing difficulties that they may face in the future. Therefore, to create