An Analysis of Blackberry Phones in the Market Essay

949 Words 4 Pages
The biggest boom in the millennium had to be the internet. Since the start, there has been countless number of companies and products have been developed with the use of the internet in every way imaginable. The Blackberry was the pioneer of Smart phones that allowed users to access the internet wherever they were located. They could access applications that were useful in maintaining everyday activities such as E-Mail and Face book.
Technology has evolved over the years. It was first the pager that was a crucial device, then the PDA and lastly the Smartphone. The core product is the main idea of why a phone or Blackberry will be bought and its technology, connectivity and mere ownership of the device gives the owner the feeling of
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In the beginning of 2002 the Blackberry stock dole-drummed to as low as USD 1.57 per share.
2004-2007 (Question Marks): In 2004, Blackberry celebrated its 20th Anniversary, but the year marked beginning of Blackberry’s epic rise with number of subscribers doubling in years to come. Blackberry reached 2 million subscribers worldwide in 2005. By the end of 2006 Blackberry had 5 million subscribers worldwide. Blackberry share touched USD 124.51 per share making the company worth over USD 67.35 Billion in Canada’s.
2007- Present (Questions Marks & Dogs): The Company touched 10 million subscribers milestone in 2007. Blackberry’s best year was 2009. It dug hard in the Smartphone market and it had a 20.7% market share in the Smartphone market worldwide. In 2010, this marked the beginning of Blackberry’s fall from the cliff. Blackberry fell to 14.8% while the Apple iPhone zoomed to 16.7% of the worldwide Smartphone market share. Android surged to 25.5 %. By the end of 2011, Blackberry had had the worst year when the stock price hit the all-time low level dropping to a meager 8.8%. At the end of 2012, Blackberry dropped to 1.1% in major markets.
A challenge for most businesses is foreseeing difficulties that they may face in the future. Therefore, to create

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