Coca-Cola Corp. Internal/External Factors Essay

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There are many factors, internal as well as external that impact the planning function of management within an organization, and Coca-Cola is no exception. More than a billion times every day, thirsty people around the world reach for Coca-Cola products for refreshment. Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. The Coca-Cola franchise covers a population of approximately 398 million people. Coca-Cola Enterprises employs approximately 72,000 people who operate 463 facilities, 54,000 vehicles and approximately 2.4 million vending machines, beverage dispensers and coolers.
The Coca-Cola Company experienced a period of rapid change during the
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     Coca-Cola originated as a soda fountain beverage in 1886, and at that time sold for only five cents a glass. While “early growth was impressive, it was only when a strong bottling system developed that Coca-Cola became the world famous brand it is today” (Coca-Cola, 2004). Along with its network of bottlers, the company comprises the most sophisticated distribution system in the world.


When we think of how far we come, it’s somewhat difficult to believe that not all places have risen to our level. “In some of the higher elevations of the Andes, Coca-Cola is sometimes transported by four-legged power” (Coca-Cola, 2004).


     The market today is always changing. A company must be in tune with what consumers want. Consumers get bored, and often want new products. In order to meet the wants and needs of customers a company must introduce new products or services Bateman &Snell, 2003). Coca-Cola in an effort to meet customer’s needs created C2 which is a low carb soft drink. This was in response to the low carb diets and the demands of consumers. They also intend to launch a new soft drink called Coca-Cola Zero. This is a zero calorie soft drink. Knowing the importance of innovation the Coca-Cola Company has always strived to create new products. They already

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