Media Equation Essay
Basically Reeves and Nass are saying that people on an unconscious level perceive the media as real. People view objects of the media are talking to them personally. Reeves and Nass view things such as computers, televisions, radios, and other media’s as inanimate objects. They don’t believe that these objects are about to get up and move as if they were alive, but that the objects that relay the media are reacted to as though they were alive.
“Reeves and …show more content…
In the first round they found that the computer was friendlier in the computer condition than people in the programmer condition. In the second round they came to the same result. The computer group found the computer to be more productive than the programmer group. “The results provide highly consistent evidence for the social model as compared to the parasocial model, given that nine of the ten indices are significantly different between the two conditions.” (Nass and Sundar, page 125)
These two studies show that people do perceive media as human. They don’t