Essay on Mrs. Kudler Fine Foods

1272 Words 6 Pages
For a business to thrive well, they should invest in proper marketing. Since there is very high competition in the market, a business ought to make sure that they are well known within and beyond their market region. Many firms do survive in the market. However, “The firms that gain loyal customers by providing unique value is the essence of successful marketing” (Kerin et al., Chapter 1, pg 14). Kudler fine Foods have a well strategized plan aimed at boosting customer loyalty and gaining profitability. Some of the approaches include; direct mailing program, customer focused programs, cost cutting initiatives, frequent shopper program and customer relationship management strategy so as to gain a quality outcome, (Kudler Fine Foods Portal, …show more content…
In the past, the services that Mrs. Kudler offered were backed up by substantial tips that ended up promoting the Kudler Fine Foods’ popularity in the social network. This popularity requires to be maintained; hence the reason for updating the customer quality needs to support structural objectives for important customers. This is the only route to the maintenance of the Kudler Fine Foods clientele. Figuring out which mix factors should be amalgamated is an efficient way to enable Kudler Fine Foods prepare for the catering services (Kerin et al., Chapter 1, pg 12). This is possible if they establish the target market, and define the renowned Ps i.e. Place, Price and Promotion. For example, Mrs. Kudler has made endeavors in catering parties to provide dishes that successfully win customers, through proper promotion at reasonable prices. This evident by the development in stores and cooking classes that give guests a chance to order Kudler Fine Foods’ goods and services (Place). Finally, the company has been successful in the creation of a well established social network whose potential to grow is unlimited. iii. Determining Products If Mrs. Kudler applies the information gathered from the customers, she is bound to establish a strong business with a wide customer base. “The American Marketing Association, representing marketing professionals, states that marketing is an

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