New Social Media Tools For Photographers Essay

937 Words 4 Pages
New Social Media Tools For Photographers

A round up of other social sites that can help you to achieve your marketing objectives.

INSTAGRAM

When Facebook acquired the app for $1 billion in cash and stock in April 2012 many stood up and took notice. The social networking service enables users to take pictures and videos, edit them with filters, and share them across a variety of social media. Instagram’s feed is designed specifically for visual stimulation and to encourage interaction. Since its launch in October 2010, 150 million users have signed up and shared a total of 20 billion photos. The demographic of users is 68% female, who prize imagery, so they are the ideal target clients for us photographers.

On Instagram your posts are
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Mark Zuckerberg and his team clearly recognize the potential for businesses to create a unique personal connection using the app, which is seen as the next forefront for many brands.
Taco Bell was one of the first major brands to embrace Snapchat using it to inform fans of the return of the Beefy Crunch Burrito. They also used Twitter by tweeting to their followers that it would be making a secret announcement on Snapchat. This encouraged fans to add Taco Bell on Snapchat and made them feel like a VIP, since only they got the exclusive snap.

A New York frozen yogurt chain used Snapchat to promote its ‘Snappy New Year’ coupon. They asked their Facebook fans to send out a Snapchat photo of their frozen yogurt, and in return customers received a money off voucher.

Marketing Tip: Use Snapchat in the following ways:
• Announce competitions
• Give a sneak peek of a new product
• Send a voucher or discount code
• Offer behind the scenes looks
• Give a sneak peek of a wedding or portrait shoot
• Unveil snippets of videos

Brands to follow on Instagram:
• MTV UK
• Rebecca Minkoff
• Karmaloop

VINE
Vine is an app that enables users to create looping videos that are up to six seconds in length. With 13 million users, five Vine videos are retweeted every second on twitter. As consumer’s attention spans continue to get shorter and shorter, the app allows you to grab clients’ interest quickly. The videos must be concise

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