Questions and Answers: The Apple of Your iPhone, iPad, Ipod Essay

875 Words 4 Pages
5 Questions and Answers About The Apple Company Question 1
To regain its market share after the year 2011, Apple had to use the one of the Porter’s four competitiveness strategies – the differentiation strategy. The differentiation strategy used by Apple involved making Apple products that are
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For instance, by selling music for the Apple iPod, the company prepared the market for other devices such as the iPhone and iPad.
Question 2 Apple’s incredible success is based on three important factors i.e. innovation & creativity, customer focus and product quality. When Apple broke away from the PC business to create new devices, they did so with devices that showed customers the creativity and innovation that could deliver ingenious products. Apple devices such as the iPhone, iPad and the iPod are a “marvel of creativity” and they also have that ease of use and fun that excites customers (Kroenke, 2014). The quality of the devices and their features inspires loyalty in their customers and it leads to more sales for Apple. Apple also achieves its success through customer focus – the company encourages customer visits to their shops. The customers are met by a qualified work force that is well-trained and highly disciplined (Kroenke, 2014). The professionals help customers solve their problems which inspires more loyalty from the customers. The quality of their products is also another factor that propelled Apple to success. Compared to the other products in the market, the millions spent in R&D are visible in the end product. The Apple devices such as the iPad, iPod and the iPhone speak

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