The Appeal of Ads
When we look at an advertisement, we see what the advertisement company wants use to see in the ad. They have the luxury to cut, paste, and airbrush the photos to their liking and desired look and feel. When we look at ads, we think things and want things based on what we see or what we think we want. Our brains and neglect of reality sell their products for them. They play off human desires and tempt us with images of sexy people and fast cars to sway our view of their product. When we look at photographs, we are strictly confined to the point of view of the photographer. We see what they see and what they want us to see, even if that was not their intention. Photography is a way of distorting reality.
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11). This is a good description of what I feel like photographers attempt to do to us. They try to take us to that tropical island, go to a bar and meet a beautiful woman because of a Coors in our hand, or to look at that M & M's ad and think "Sexy" and then proceed to go buy a bag for our girlfriends. They try to take us to their little element of another world, their imaginary little reality that they try to make ours. The camera is a tool to shoot and the capture something or someone as Susan Sontag illustrates here: "…there is something predatory in the act of taking a picture. To photograph people is to violate them, by seeing them as they never see themselves, by having knowledge of them they can never have; it turns people into objects that can be symbolically possessed." (pg. 14). When you take a picture of someone, they can then see themselves as everyone else can see them but more importantly as the photographer sees them. When you take a picture of something, you change the mannerism and attitude of the subject. People either enjoy having their picture taken or do not. Either way you are going to see a distinct difference in their body language and how they interact with the camera and photographer. Sontag expresses her