The Importance of Emotion in Leadership Communication Essay
Leadership communication depends on understanding the audience, understanding what moves them to listen and what motivates them to act. This understanding requires self-awareness as well as increased awareness of others. Audiences’ openness to a manager and to his or her message either can assist or be a barrier to their receiving the intended message. In a recent article in Harvard Business Review, Robert Cialdini (2001) argues, “no leader can succeed without mastering the art of persuasion.” Just as creating a positive culture aids in the art of persuasion, understanding what motivates others to listen and to act will help as well, thus the importance of emotional …show more content…
Knowledge of what moves audiences can help managers to create a positive culture, which will make them more persuasive. Drawing on emotions as a source of persuasion often works very well. The leader’s credibility and their ability to create a proper, mutually beneficial frame for a position, connect on the right emotional level with an audience, and communicate through vivid language that makes arguments come alive” (Conger, 1998).
A leader might vary his or her leadership style when the situation warrants it, but the ability to select the most effective style for different situations requires the ability to assess the situation correctly and assume the appropriate style for the context and audience.
A deficiency of emotions can lead to communication mistakes, which in turn can lead to problems in the corporate culture. Thus, all managers who aspire to move even higher into leadership positions must control and develop their