Essay about The Marginality of Women in the Media
When one thinks of the decades of …show more content…
Even though Barbie does not fit into the strict sense of advertisement it does impose a stereotypical impression at a very early age. One should realize that the cognitive level of adolescent girls is very high and because of this, advertising can be a potent messenger. Kilbourne agrees and states that "girls are extremely desirable to advertisers because they are new consumers, are beginning to have significant disposable income, and are developing brand loyalty that may last a life time" (Kilbourne, 1999: 131). Advertising agencies view women as a profitable source, using them as both consumers and producers.
In 2004, Paris Hilton was used to promote the Six Dollar Burger from Carl's Jr. Scantily clad in a leather bikini, washing a Bentley, the burger was only secondary in the ad. The commercial was eventually discontinued and Ms. Hilton has not been asked to do another advertisement for the company. Carl's Jr. is only one of thousands of companies using women as stereotypical sex objects to sell their product. Not all advertisements are so overtly sexual, but the