Trends in Media and Body Dissatisfaction Essay
Many scholars find it problematic when the assumption is made that body image has worsened (and continues to worsen) for both genders over time. To have a clear understanding of the correlation …show more content…
Many studies have proposed that the concept of body comparison (i.e. the tendency of comparing one body with that of another) may be a potential mediator of sociocultural factors and body dissatisfactions in both genders (Berg, Paxton, Keery, Wall, Guo, & Neumark-Sztainer (2007). They contend that body comparison is based on the Social Comparison Theory (Festinger 1954) which represents the evaluative process that involves both seeking information and making judgments relative to others. It is important to note that the social comparison theory dictates that low body satisfaction is not necessarily caused by media portrayal, but rather by how we interpret what is portrayed. Thus, media portrayal of the thin-ideal does not produce the same effect in all individuals.
A study conducted by Knauss, Paxton, and Alsaker (2007) peruse the effect of sociocultural factors on